What Are the Benefits of E Business?
E business, also called electronic business is the use of ICT for supporting all the functions of a certain business. It focuses on heavy ICT use to enhance relationships and activities of the company with groups, individuals and also other companies. Electronic business techniques allow businesses to link both their external and internal information processing systems effectively. This results in the following benefits;
1. Marketing opportunity
An apparent benefit of using e business is the fact that it provides you an essential web presence. Your business website now becomes the central point of both your marketing and communication strategies. This is very useful as we are living in a time where more people are making use of the internet like their primary source of services and products. Through being online all the time, your business has the chance of getting more customers.
2. Cheap advertising method
E business offers the great advantage of cutting both marketing and advertising costs. In fact, internet marketing is normally more effective and less costly as compared to traditional advertising. Furthermore, training costs can be lowered effectively through the use of training tutorials, videos and also online seminars.
3. New markets
The internet provides efficient and exciting methods of reaching new consumers and markets that would not have been possible previously. There are ways of marketing your products on the internet that enable you to accurately target the ideal consumers, whether they are near you or on in another country.
4. Reduce communication costs
Even though communication costs are coming down quickly with time, changing to e business provides the benefit of completely eliminating most of these expenses. Moreover, it is faster to communicate via the internet than through other methods.
Nevertheless, things like viruses might mean losing your website or even affecting your consumers’ computers as they visit your site.