Benefits of Outdoor Advertising
Outdoor advertising helps to market any business to prospective customers. This is a good method of attracting new customers and it also provides many other benefits.
1. Increases exposure
Outdoor advertising provides 24-hour publicity to the public. The signs are not periodic or temporary, but rather non-stop and consistent. The advertisement is always going to be seen by the public, whether day or night. Other media like print ads, television and radio are all sporadic and momentary.
2. Very flexible
Another key outdoor advertising benefit is that it can be positioned in places where it is going to be very effective. For instance, a firm that specializes in dealing with whole and holistic foods would be well advised to place their billboards near a market. Additionally, a new club could possibly place an advertisement outside a restaurant to provide early diners the chance for entertainment after diner. These same advertisements when placed on radio or in newspapers might be missed by the target audience.
3. Highly efficient
Advertising in the outdoors is very efficient. In fact, no other medium of advertising reaches as many potential customers, frequently, at a low cost. It generates repeat exposure and is a good method of keeping your brand in the spotlight.
4. Cost effective
Outdoor advertising provide a cheaper alternative of advertising your services and products. This particular type of advertising costs less than television, radio and print advertisements. An additional benefit is that outdoor advertising firms work with other media-advertising firms in order to come up with highly effective advertising campaigns.
5. Dazzling advertisements
The new technology that is now accessible can create attention grabbing advertisements. Actually, advertisements are now interactive with the capability of displaying three different advertisements simultaneously in one billboard.
Nevertheless, outdoor advertising only draws about two or three seconds of a person’s time, which might not be enough time to deliver the intended message.