Benefits of TV Advertising
Television advertising is one of the most powerful strategy of advertising, as it uses a combination of both video and audio advertising messages and has unlimited possibilities, unlike other forms of advertising such as magazines, websites, radio stations, and newspaper. Based on recent statistics, people often spend up to five hours watching TV. Therefore, television is considered as the best strategy for advertising.
1. Broader audience
TV has better mass appeal than other forms of advertising for a number of reasons. Some watch the TV to stay abreast with the latest financial information, while others simply enjoy viewing comedy shows, dramas, sport shows and news. This is a great way to advertise your goods and products as it reaches a wider audience from different backgrounds.
2. It is intrusive
While some consider intrusiveness as harmful, but for those involved in advertising it’s a great opportunity to reach the target audience. Although some viewers may be offended by many commercials, many will never miss their show after the commercial. Therefore, this allows you to reach a wider audience.
3. A variety of communication techniques
Radio advertisers are only able to appeal to those who have their senses of hearing. On the other hand, television uses both senses of vision and hearing. Appealing to the audience of both senses can help to reinforce your campaign. For instance, a price is spoken on radio and then made better on television.
4. Better viewing time
According to recent statistics, the average person watches TV for almost an hour every day, which is far more than one spends reading the magazine or listening to radio. Unlike radio, TV viewers enjoy a variety of commercials without interruption whatsoever, thus it is a great way to reach the target audience.
Even though advertising is a flexible form of advertisement, it is slightly expensive than other advertising methods such as the radio.