Benefits of Social Networking
Social networking simply refers to grouping of folks into small groups, like a neighborhood community or rural subdivision. Basically, it is a platform where people use social networking websites (such as Twitter and Facebook) to communicate and network between businesses and consumers.
1. Lower cost
Advertising through social networking websites is substantially cheaper compared to other conventional methods. When you use social websites, you can target potential customers. Moreover, it allows you to create a lasting relationship with your customers by identifying what they want.
2. Trust and credibility
Connecting with prospective clients through social sites not only builds credibility but trust as well. A general requirement, however is that you provide your expertise, services or assistance when need arises. It is advisable to advertise your services after you have established a personal connection with your prospects. Instead of direct marketing, let the opportunities present themselves.
Social networking websites such as Facebook and MySpace allow user to post their professional, personal experiences, information and photos. Most of these websites have privacy settings, thus enable you to block personal information to prevent infringement.
4. Meet new people
Social networking websites provide the best opportunity to make new friends online. Advanced search tools will help you find people who share common interests and that can lead to great relationship and/ or friendship. In fact, many people establish lasting relationships online that lead to marriage.
5. Promote your website for free
You can establish new business contacts through social websites, as they enable you to promote your business or site for free. You can simply create a business profile and post it on social websites like Facebook and MySpace.
While many social network sites apply security measures to minimize cases of cyber-stalking, harassment, identity theft, and online scams, information infringement is still common due to advancement in technology.