Benefits of Loyalty Programs
Loyalty programs refer to structured marketing activities responsible for rewarding, and thus encourage, loyal purchasing behavior. This kind of behavior is potentially benefiting to any organization. Loyalty programs offer various advantages like the ones below.
1. Customer incentives
Most grocery stores offer loyalty programs in the form of gifts to new customers like an incentive for shopping at that particular store only. Such programs encourage people to become frequent shoppers at that shop. Some programs require people to become members in order to access certain deals that are only given to members only.
2. Great deals
Loyalty programs usually offer great deals on daily items used by people, particularly at grocery stores. Products such as milk, sugar, bread, eggs and sometimes fruit and flour are given great discounts for customers who are loyal shoppers to a certain store. Usually, they require showing identification to get loyalty program discounts.
3. Free items
Loyalty programs offer something useful for every person and if a person does not like what an organization offers like a radio or television, there is normally another reward or discount given like an alternative. Most stores prefer using the option of purchasing one item to get another free. Giving away free items helps in customer retention and it also encourages more shopping.
4. Enhance profits
A great method of enhancing business profits is through using loyalty programs. Even though it may seem that a business is losing by giving away free stuff, these programs usually motivate customers to spend more money at a specific store. Good quality goods are normally provided at discount prices, with the option of additional gifts upon purchase. An organization can therefore enhance their profits immensely through loyalty programs.
Nevertheless, discounted services and products are at times perceived like lacking the similar guarantee and quality. This is by far the only major disadvantage linked to loyalty programs.